For Women, By Women
Active Women's unique positioning is due in a large part to a team of travel industry & business leaders that we have brought together. These leaders share our vision and want to be part of the creation of this organization. They have provided feedback and ideas based on their extensive experiences, that have allowed us to define our company. With the variety of expertise each person holds, we are connected through their network to future alliance members and active women. As we move forward in the development of ActiveWomen these experts will help us select our alliance partners based on criteria in the fields of spas, active vacations, eco-resorts, culinary programs, boutique properties, family vacations, romantic vacations and more.

Active Women is created by women, for women.
Active Women » Our Story » By Women
{title}Kathy Dragon | Traveler, Founder

Kathy Moyer Dragon, Founder and Owner of The Dragon’s Path has over 20 years experience in adventure and educational travel in every aspect of the market including guide, general manager, owner and consultant. She brings a unique perspective to the past and future of active travel. Kathy has grown her organization to offer a handful of more physically challenging and culturally enriching “Women’s Only” departures including The Inca Trail to Machu Picchu combined with an organic retreat center, a women’s hike in the Julian Alps of Slovenia, and women’s cultural walking programs in Nepal, Bhutan and India. As a passionate entrepreneur, Kathy has been instrumental in the development of both large adventure travel companies as well as an E-Commerce company. She has been a frequent speaker at Marketing to Women, Boomer Market Summit, and The Adventure Travel World Summit as well consulted for a number of companies on how to reach and market to boomers from her home in Boulder, Colorado.

As Visionary of ActiveWomen.com Kathy strives to connect women with her extensive network of friends, guides, tour operators, boutique properties, outdoor retailers and travelers around the world. She hopes to assist other small active travel businesses in marketing themselves as well as understanding the importance of women as decision makers in travel.

Kathy’s newest venture is TravelDragon, a resource of 1000’s of experiential tours offered by the top tour providers in the world.  You’ll find a community of like minded travelers and the ability to research, compare, share and review trips and providers. When not traveling or in front of her MacBook, you’ll find Kathy on the trail, any trail (running, biking, hiking, skiing) with her energetic dog Mila from her home in Boulder CO.

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Active Women » Our Story » By Women
{title}Sheila Paxton | Friend

Sheila Paxton, founder and owner of the AMI Group has 20 years executive-level experience in business development, consulting, training and product development. She has received industry awards for general excellence, best employer, best training product and most innovative business strategies. Sheila has also been a professional speaker and executive coach for more than 10 years. She was recognized as an influential “training renegade” by Working Woman magazine and is a sought-after speaker on business trends and best practices for conferences and executive briefings worldwide. Sheila recently started a technology company, built it to a $6.5 million dollar a year business, and sold it to a large organization. Sheila’s clients have included many Fortune 100 companies, as well as managers and salespeople with growth companies.

As Advisor to ActiveWomen.com Sheila leads by example: hiking the Inca Trail in Peru last fall with her stepdaughter Julie, golfing with her husband Orley in hometown Boulder, and looking forward to walking, visiting markets and taking part in cooking classes on a custom barge trip in Provence with friends and family this fall.

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Active Women » Our Story » By Women
{title}Helen Nodland | Friend

Helen is an accomplished 7-Continent traveler with comprehensive knowledge of all aspects of the active travel market niche, as well as a certified travel consultant. Helen is the presenter of the Adventure & Exotic Travel Educational Seminars, Travel Specialists’ Retreats and Try It You’ll Like It Weekends, and a popular keynote speaker for travel and consumer events. She has worked with the industry’s leading travel associations - Virtuoso, Giants, Leisure Travel Group, NACTA, AAA and others - as well as online travel companies and top adventure tour operators. Helen is a former board member of The International Ecotourism Society (TIES), and is frequently called on by the media to share her expertise on adventure travel topics and trends.

Helen’s 25 years travel industry experience ranges from travel agent, expedition leader, tour director, and sales director positions. This background led Helen to found, in 1990, Nodland Travel Enterprises, a marketing and educational presentation company dedicated to introducing exotic, adventure, active and eco-friendly travel products into the travel agency and special interest group market areas. Long both an advocate and participant in adventure travel, she brings her sales and marketing expertise, along with speaking, teaching, and theatrical skills to the travel marketplace. The stated mission of Nodland Travel Enterprises is “to be a doorway to extraordinary, life changing experiences.”

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Active Women » Our Story » By Women
{title}Eunice Valdivia | Friend

Eunice recently retired from an executive role with Clinique having come up through the ranks over 35 years. She has extensive experience in marketing and branding. Eunice served as Executive Vice President of Global Marketing and Finance, and has most recently been President of North America for the brand. In 2003 Eunice was awarded one of nine women to receive the Achiever Award. This annual program honors leading women executives who have contributed significantly to the growth of the beauty industry and the advancement of women.

Eunice recently returned from a hiking adventure in Chile and Argentina, has trekked the Inca Trail to Machu Picchu, traveled throughout Ecuador and the Galapagos Islands, and completed the Mt. Blanc circuit in Europe. She is an avid tennis player, walker and adventure seeker.

Active Women » Our Story » By Women
Ruth Marr | Friend

Ruth Marr is the sole owner of Marr Consulting Services. Marr Consulting Services Marr Consulting Services has a wealth of practical and insightful knowledge of the tourism industry that has been garnered through years of successful, hands-on experience. We are highly qualified and uniquely positioned to undertake a broad range of assignments. From the largest to the smallest organizations and businesses, from international marketplaces to regional destination management organizations, Marr Consulting works to help promote tourism development and initiate new and innovative ideas to bring travellers to these varied destinations. Our work also focuses on sustainable tourism and developing concrete tools for the tourism industry to help integrate sustainability into their product, services and operations

Personally, Ruth is a passionate adventure woman, cross country skiing in Europe and Canada, sculling on Manitoba lakes during the summer, and mountain biking in Europe, South American and wherever her bike takes her.

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